What Is Billboard Truck Advertising?
According to the Outdoor Advertising Association of America, in 2005 advertisers spent a total of $6.3 Billion Dollars in Outdoor Advertising. 64% of this total expenditure was in Billboard. The fastest growing sector in this division that is reporting the highest return on investment for the advertiser is Mobile Billboard Truck Advertising. Advertisers are turning to this medium more and more to quickly penetrate a focus group of viewers.