What is bigger in the Indian market, challenges or opportunities?
Clearly the opportunity is large. It has a great market and a growing economy. Consumers have an affinity for confectionery and the chocolates category is growing, as is the sugar confectionery. Obviously, there are challenges when we enter new market but the opportunities far outweigh the challenges.Asia focus: The Hershey Co.’s David J. West. By when do you plan to roll out your other products in India? The joint venture is about six months old. We are largely on track with what we expected to do. We have our milk mix-modifying product, as syrup in the market place and milkman ice cream toppings will come this year. We have done some significant work in the confectionary portfolio with Super Maha Lacto. Depending on the type of the product we will be launching, each one will be focused and targeted at specific consumer either, need based or age group. Beyond that, we cannot talk about future launches for competitive reasons. Will you customize Hershey’s products to suit Indian consum
