WHAT IS BENCHMARK INVESTING?
Benchmark Investing’s record since 1974 with the companies from the Dow Jones Industrial Average (DJIA) is a strategy of consistently beating the index by buying great companies, TEMPORARILY UNDERVALUED AND UNPOPULAR ON WALL STREET. But how does a person know when a stock is undervalued in order to make the most of these opportunities? Benchmark Investing removes the elements of emotion (fear and greed) from the equation and allows the investor to logically determine the value of a stock. BENCHMARK INVESTING DETERMINES FIRST AND FOREMOST WHETHER OR NOT A STOCK IS UNDERVALUED. This is a valuable first step in determining whether you want to buy a stock. Benchmark Investing removes the elements of emotion (fear and greed) from the equation and allows the investor to logically determine valuation levels. Benjamin Graham, in his book The Intelligent Investor., advocated sound investing principles such as the MARGIN OF SAFETY and PRESERVATION OF PRINCIPLE. Graham wanted to see a significant
