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What is B2B marketing?

April 26, 2017B2B Marketing

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10 Posted

What is B2B marketing?

1 Answer

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10 Posted

In recent times b2b marketing is growing at a faster pace. Alibaba ‘s takeover by yahoo was a big step in this direction. Some small niche players have also come up. Like startupnation.com(for startups), resellersauctions.com(for computer hardware & software Resellers), www.indiamart.com(India specific wholesellers etc). Various tools and features are being offered by all of these sites. New features like video tours, answers, comparison tools from different vendors are provided. Issues like privacy and frauds are a big concern though. I am doing an MBA (ecommerce) from Symbiosis. I need some more info and ideas on ebusiness and SMEs. Your views are welcome.