What Is B2B Marketing University?
B2B Marketing University is a series of free educational events designed to help B2B marketers stay ahead of the curve in this challenging environment. The series will provide serious, world-class marketing education and leading insights around best practices for topics at the top of today’s B2B marketers’ agendas. Examples include: • Building multichannel demand generation programs • Developing and leveraging lead-scoring models for lead routing and lead nurturing • Finding cohesion between inbound/social and outbound/nurturing marketing activities • Implementing lead-management strategies and systems • Improving sales/marketing alignment • Managing marketing accountability and ROI • Understanding and leveraging “buyer dialogue” context to improve content and campaigns The events will be delivered as live, half-day sessions in local markets around the United States. Each event will kick off with lunch and a “state of the union” talk on B2B marketing today. This will be followed by thr
