What Is B2B Lead Generation?
B2B Lead Generation is any process used by a business to collect a group of new business’ names and addresses to offer their services or products at. All those moments when a business asks for an email address in return for a white paper or guide to add to their mailing lists are moments when leads are being generated. A B2B lead generation drive serves to enlarge existing databases of contacts, so that marketing drives can be expanded to include businesses that are not already part of an existing customer base. As customers can only realistically spend so much on one particular service or product for any expansion to occur more clients must be found. Indeed as customers’ needs and financial circumstances change often more clients are needed just to stand still. In its simplest terms B2B lead generation involves nothing more than collecting a whole heap of names and addresses. This list gets handed to a sales team who are told “here, there’s a list of leads, off you go!” In the very wo
