What is Azteca Americas SWFLs corporate strategy as it pertains to public service advertising?
In Azteca America SWFL we are truly committed through our mission statement to serving the community with messages that will help to enhance the levels of education and awareness about different topics that are most relevant to our target audience, the Hispanic community. How does the Ad Council help augment Azteca America’s efforts in the SWFL community? Azteca America SWFL is very proud to partner with the Ad Council to promote positive messages along with institutional campaigns that increase the sense of ownership and loyalty of our audience. Campaigns such as: College Access, Domestic Violence and Foreclosure Prevention are just some of the actual issues faced by our Hispanic community. The Ad Council’s clear messages are dedicated to offer help and information to our dedicated audience. What issues do you think deserve national focus? A variety of issues are affecting the Hispanic community in U.S. Topics like immigration, health care insurance and college education are sensitive
