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What is APT from Yahoo!?

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What is APT from Yahoo!?

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APT from Yahoo! is an advertising platform that dramatically simplifies the process of buying and selling ads online. It’s a hosted solution that is designed to allow unprecedented ease of cross-selling across a large network of publishers, advertisers, ad networks and agencies. It will streamline advertisers’ ad-buying process for multiple accounts across multiple publishers, and enable creative testing and campaign optimization.

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*Sadly, we had to bring back ads too. Hopefully more targeted.