What is Apples marketing strategy?
Advertisements, websites and other company materials (annual reports, mission statements etc) usually give some good hints of how an organisation is trying to position themselves, and their likely target market. They are major parts of the marketing strategy. You can also examine the end result of their marketing mix for yourself – their pricing relative to the competition, distribution methods, and promotional strategies etc. So, there’s an awful lot you can surmise without any ‘inside’ information.
