What is angel dusting?
This is the misleading marketing practice of including a very small amount of an active ingredient in a skin care or cosmeceutical product too little to cause any measurable benefit – yet claiming that your product contains this ingredient. When an active ingredient like any of our very specialized peptides are developed by laboratories to perform a specific action for instance to increase the formation of collagen in the skin, or reducing wrinkles – the developing laboratory would specify at what percentage this ingredient must be included in the finished product in order for it to be effective. The reason why they would specify the percentage to be used (the inclusion rate) would be that it was developed and tested to be effective at that specific percentage. What some cosmetic manufacturers do, is to use the active ingredient, but to include it at such low amounts that it will never perform as promised and the reason for this trickery or more politely angel dusting – is to still use
