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What is an Unofficial brief?

April 26, 2017brief unofficial

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What is an Unofficial brief?

1 Answer

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10 Posted

An ‘unofficial’ brief is one that has not been approved or sanctioned by the company which is featured in the brief. These briefs are win-win: graphic designers get an opportunity to be creative, practice their skills and earn money; and the company featured may receive some new creative thinking and some publicity. The responses to these briefs may be used in DesignBay research projects, or they may be marketed to the company after the brief has closed.