what is an Optimizer and how does it work?
As you already know, developing an efficient sales territory design plan for your organization is a complex, multi-faceted process. It can involve everything from the selection of criteria for designing the territories, finding or developing appropriate data for balancing, incorporating local knowledge, minimization of disruption, and many other factors. Instead of the tedious process of manually assigning every ZIP code and account to a territory, AlignStar includes a powerful feature based on TTG’s proprietary optimization technology that recommends alignment changes. Using your data together with the included drive-time database, AlignStar makes recommendations that increase productive selling time and balance your selected data metric. The territories that it designs for you automatically balance your data and minimize travel time to come up with the best territories possible in a fraction of the time it would take to perform the task manually. For major realignments or new sales o