What is an “opt-out” cookie?
“Opt-out” cookies are pieces of electronic data that are installed on your computer (like regular cookies). But while regular cookies tell Web sites information about your online behavior, opt-out cookies tell advertising companies that you don’t want to be tracked anymore. Normally, a user interested in opting out of online tracking has to download each marketing company’s opt-out cookie from the company Web site. Now, the PrivacySuite’s new TACO add-on will do that for you by automatically opting out of most behavioral advertising and keeping those opt-out cookies on your machine to ensure your opt out is persistent.
