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What is an opt-in mailing list?

April 26, 2017list mailing opt-in

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What is an opt-in mailing list?

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An opt-in list is a list of contacts that you have built yourself. It will contain the names, addresses and contact details of people that have agreed or asked to be contacted by you. They will be the people who have ticked a box on one of your website forms saying that they would like to receive a free monthly newsletter, a free report, regular product update or special promotion. They may have handed you a business card at a networking event and asked to receive your information.