What is an online community ecosystem?
• Community = A group that share a common characteristic and perceive itself as distinct • Ecology = an assemblage of interacting populations occupying a given area • Online community = No geographic or even domain boundaries. User-type diversity is important. Self-defining • Communication – key communication happens member-to-member. Just having business-to-member communication is not enough • Digg’s community ecology • What does this ecosystem do? • As a community manager “Have to have eyes in the back of head” • Monitoring the conversation • How to go to the conversation • Uprisings, swells and revolts (don’t get caught off guard) • Engaging the ecosystem (not a simple task). • Happy Fun Times (remember the good times we had) Session Lead: Erica Kuhl, Sr. online community manager – Salesforce.com • Salesforce.com community ecosystem (everything is cloud) • PR team is now taking management and creating strategy around Facebook and Twitter. • Power of each and what it means to SFDC •
