What is an NCSA Program?
NCSA stands for Non-Commercial Sustaining Announcement. An NCSA program typically involves a financial grant by a state or local government agency or department, or by a non-profit educational, charitable or trade organization to a special fund created by the state broadcasters association for the purpose of having member and non-member radio and television stations air the contributors public service oriented announcements. The Association solicits member and non-member radio and television stations statewide to establish a certain level of participation in carrying those announcements. Commitment on the part of participating stations includes scheduling a portion of these announcements in “prime time” as though the time was purchased by a “paid advertiser”. (This has been a critical element in the success of the NCSA programs around the country.) Affidavits of performance are furnished by the NYSBA to the client so not only does the client know what stations participated in the progr
Related Questions
- I work in a full-time position during the day – is the Professional Leadership program able to accommodate the working adult?
- Why do stations partner with the New Hampshire Association of Broadcasters and participate in the NCSA program?
- How has Medicaid managed care changed since the State began its program in 1997?
