What is an interaction design/usability team?
More and more companies, both small and large, are realizing that spending the time and money to develop a Web site requires resources dedicated to ensuring the site is usable for their target audiences. No one wants to repeat the public failures of companies like boo.com, spending serious time and money to develop a Web site that few people could use. The reality is that your customers (or users) are not willing to learn how to use your site, they just want to start using it, now. An interaction design/usability team focuses on making sure that customers can use your site the way they want. They are the individuals who must test your site with real users (or at least representative potential users), who must help guide the features and functions you offer and who must have the responsibility and authority to help your company succeed. If you want to learn more about the specific skills and techniques of an interaction designer/usability specialist, we suggest you check out Usable Web.
More and more companies, both small and large, are realizing that spending the time and money to develop a Web site requires resources dedicated to ensuring the site is usable for their target audiences. No one wants to repeat the public failures of companies like boo.com, spending serious time and money to develop a Web site that few people could use. The reality is that your customers (or users) are not willing to learn how to use your site, they just want to start using it, now. An interaction design/usability team focuses on making sure that customers can use your site the way they want. They are the individuals who must test your site with real users (or at least representative potential users), who must help guide the features and functions you offer and who must have the responsibility and authority to help your company succeed. If you want to learn more about the specific skills and techniques of an interaction designer/usability specialist, we suggest you check out Usable Web.
