What is an indirect indication of source?
An indication of source is indirect when the actual origin of the product or service does not correspond to the one being referred to. Consequently, the name “Swiss”–and other such references as “Swiss quality”, “made in Switzerland”, “Swiss made”, or any other references containing the word ‘Swiss’, including its equivalent in other languages, may only be used on products manufactured in Switzerland or for services originating in Switzerland. A firm name, which is the name a business uses for commercial purposes, may contain a ‘made in Switzerland’ designation if its seat is in Switzerland. Examples: Credit Suisse, Swiss Re. Note: The Swiss business “ABC Suisse”, for example, may use its name for its products (for example, to affix to the products or packaging) only if they are manufactured in Switzerland, or for services only if they originate in Switzerland. See also question 22.