What is an Independent Sales Representative?
An Independent Sales Rep, also known as a Manufacturer’s Rep, is an independent business composed of sales, marketing and customer service professionals, representing at least two related but non-competing products in a well-defined territory, and primarily compensated through commissions. The Principal can be a manufacturer, distributor, importer, or service provider. An Independent Sales Representative or Manufacturer’s Rep is not the same as “inside” sales, showroom sales, or telephone sales. An Independent Sales Rep may use showrooms, trade shows or the telephone to interact with customers. But their primary focus is to work face-to-face with customers, often traveling to meet with them to show products and services, close sales, provide training and solve issues. Commonly, ISRs carry complementary product lines and cover a territory suited to effective coverage of the account base. What is a Sales Agency? A Sales Agency, also known as a Rep Agency, offers a management structure an
