What Is an Executive Summary in a Business Plan?
Overview The executive summary is the introduction and the summation of the business plan. It must be written in everyday language so that potential investors, partners or other interested parties are able to understand the concepts provided in the more detailed business plan. Function The executive summary’s purpose is to provide an overview of your total business plan. People who will be interested in reading the executive summary include financial investors. Your executive summary should be polished and an accurate reflection of the key points of the business plan, as it is often the only section read thoroughly by interested parties. The key points of your plan include an overview of your company, a financial section, a marketing plan, a section on your company’s personnel and management and your goals for the future of your company.
