What is an example that shows demographic marketing; geographic marketing; and physcographic marketing?
I hope I understand your question. Let’s use an example of selling $5 pizzas. Demographic targeting says, target people who don’t make a lot of money, since they are most likely to enjoy $5 pizzas. Then, you say, how far are people willing to drive to pickup a $5 pizza? That’s geographic targeting, where perhaps you distribute flyers only to a local neighborhood. Then you say, what will motivate our best customers keep coming back to us for $5 pizzas? This is psychographic targeting, where you try to understand how your customers think, believe and behave. If your $5 pizzeria is near a college – then you can guess best customers stay up late, they want to share their pizza with friends, and they don’t want the pizza to suck; if you offer late pickup, large pizzas, and decent taste, all for $5, odds are you could build a loyal customer base. Hope this helps!
