What is an example of horizontal integration and vertical integration?
Shell Oil, which does everything from exploration and drilling to running its own gas stations would be an example of vertical integration. http://en.wikipedia.org/wiki/Vertical_in… Disney, which creates movies and television shows, uses the characters to create toys and market other products to kids, etc. would be an example of horizontal integration. (Note that Disney uses other companies to do some of the work on the movies and TV programs, to manufacture the toys, etc and so is not vertically integrated.) http://en.wikipedia.
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