What is an example of a good pitch to a doctor about eye surgery instruments?
Not thinking of it as a pitch. Believe me they get hundreds of these… they can smell it coming. Your instruments should sell by themselves – point out the pros of your intruments and be honest about it. Point out what’s a possible risk with the instruments they are currently using. And as I said in the other answer… if you or your team do not know the answer to those two things… that should be STEP #1.
