What is an audience share?
The audience share measures the percentage of the current viewing audience who are watching the programme in question. Generally this figure will have more meaning than the total viewing figure. For example, 2 million viewers for a BBC One programme may not be too impressive in an 8pm timeslot (typically equating to a share of 10%), but the same number of viewers in a 1am timeslot would be considered more than respectable (equating roughly to a 60% share).
