What is an ASK site-wide address and the service short name?
The site-wide address is the entry point to the ASK. This address can be either an an e-mail address or a SMS phone number. The ASK receives and processes messages delivered to these addresses. The service short name is a site-wide unique name that identifies an ASK service. End users send a message to the site-wide address with service short name in the message body to invoke the corresponding service.