What is an Appointed Representative (AR)?
A. An Appointed Representative is a person or a firm that is able to sell regulated products although they are not authorised in their own right. They can do so because they gain exemption from direct authorisation when another directly authorised firm, known as a Principal, agrees to take responsibility for their activities and conduct. Therefore a prospective Appointed Representative will undergo fitness and propriety checks and will have to follow the rules and procedures as set by the Principal firm.
