What is an API?
by Matt Dickman Not a day goes by when I don’t see complex technical terms thrown around in the press or on blogs. I often wonder whether the average marketer knows what half of these terms mean. This series of articles and videos is aimed at graphically illustrating (this is where the whiteboard comes into play) complex terms in ways that normal, non-geek people can understand. Herein is API (application programming interface). One of the core tenets of Web2.0 is the idea around “open APIs,” as you’ve no doubt heard before. The concept behind the API is really pretty simple when you break it down, as this video explains.
