What is an Agent, Artist and Business Manager and Why do I need One?
Each branch of the sports and entertainment industry is generally dominated by a small number of larger multi-national organizations being provided entertainment product by large numbers of individuals and smaller companies. Because of this concentration of power, there is a great emphasis on politics and personal relationships in the sports and entertainment industry. As with all other areas of the entertainment industry, the Sports business is dominated by a few powerful companies and personalities that control the creation , production, distribution and marketing – the legal rights to the commercial exploitation of the sports entertainment product. The sports and entertainment industries, as specialized areas, are composed of many sub-divisions to benefit and enrich an athlete including product endorsements, commercial ads, corporate sponsorships, personal appearances, acting, recording, publishing, concert promotion, talent management, and merchandising. The primary ones are the se
