What is an Affinity Brand?
Affinity Brands surpass all others in their category because they possess a rare combination of key attributes that integrate the brand into the lifestyle and identity of their devoted customers. Not every brand can be an Affinity Brand. It requires a special, unwavering commitment. You can’t fake affinity or artificially manufacture it. There must be an honest, complete and sustainable devotion to the brand … by the brand … to attract customers to do the same.
Affinity Brands surpass all others in their category because they possess a rare combination of key attributes that integrate the brand into the lifestyle and identity of their customers. These key attributes fall into three categories: Quality, Community, and Timeless. Ranking high in all three areas is key to attaining true Affinity Brand status. You can’t fake affinity or artificially manufacture it. There must be an honest, authentic, and sustainable devotion to the brand, by the brand manager, to attract customers in a way where they can do the same. How Does Your Brand Measure Up? Take the test to see where you land on the Affinity Brands Scale. Once completed, you will be given a summary of each key attribute category and what each means, along with a complete overall summary and score. About Premier Studios: Premier Studios, specializing in marketing for Affinity Brands, providing strategy, planning, research, and consulting. Since its inception, Premier Studios has provided a
