What is an advertorial and is that a new thing?
An advertorial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients. Are advertorials a new thing? No, although you might think so. The noun advertorial was actually ‘discovered’ as early as 1961, when it made an inexplicable appearance in Webster’s Third New International Dictionary. It is widely known that people give more credibility to editorial content than to paid advertisements. After all, anyone can claim that their own product is the best. But editorial content suggests that someone else has endorsed your product or service.
