What is an advertising specialty, and why would I want one?
Advertising specialties are the most cost-effective way of keeping your company’s name in front of current and potential customers. Look around you…I’ll bet within arm’s reach there is a pen, calendar, koozie or some other product with a company name or logo on it. Heck, you might even be wearing one! Every time you pick up or glance at that product, an advertising impression is made. And high numbers of advertising impressions are what companies pay BIG bucks for. Think of what an 30-second ad in the Super Bowl costs each year. But are those ads effective? Maybe, but there’s really no way to tell whether anyone who sees that ad is going to be or has been a customer. Advertising specialty promotions are different in that you are able to target exactly whom you want to reach. And advertising specialties have that certain magic “staying power” that allow them to work for you time and time again!
