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What is an advertising budget benchmark for my company?

April 26, 2017Advertising benchmark budget COMPANY

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What is an advertising budget benchmark for my company?

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I’m doing some benchmarking for my company, and I’m struggling to find industry averages when it comes to advertising budget as a percent of revenue. Can someone point me to a relatively recent source of information? My company is a distributor of industrial instruments (temperature controllers, flow meters, pressure calibrators, etc.). We are mostly B2B. The SIC that best describes us is 5084. The NAICS code that best describes us is 423830. Thank you!