What is American Express Banks strategy for the retail banking market?
Mr. Muralidhara: When we look at any market, we first identify and associate with those factors that have contributed to our success in the international market. Before entering a local market, we study the target segment we want to cater to. We look at our value proposition carefully. We basically want to be the first choice for our customer for any financial or travel need he has. In fulfilling this need, we aim to create the best solution vis a vis both manufacturing the product and in its distribution. If we find that we can give more value to the customer by allying ourselves with other providers of service in the financial arena, then we pursue such relationships. In pursuing such relationships, we focus on–whether the brand value gets enhanced through this alliance, whether the value proposition improves to the customer and whether we achieve best-in-class economics in delivering this product/service. PFN: Do you aspire to become a one-stop solution provider? Mr. Muralidhara: A
