What is Air Arabia s business strategy?
Air Arabia ‘s business strategy is to offer affordable, safe and reliable air travel services to commercial and tourist travelers. To achieve this, the airline delivers low fares, builds motivated multifunctional teams, applies the highest operational and safety standards and proactively manages its costs. Air Arabia is the largest and leading low cost carrier (LCC) in the MENA region, and one of the world’s leading LCCs.
