What is advertising Objective?
Explain in Detail. Ans: Advertising Objectives state what target audience responses the marketer hopes to elicit with an advertising message. Hierarchy-of-Effects Model AIDA Attention——- Interest——–Desire———Action DAGMAR Awareness—–Comprehension—-Conviction—Action Explain the characteristics of the different media? Let us start with print media 1) NEWSPAPER Types of Newspaper: it is classified based on • Frequency of publication • Page size • Audience • Market Types of Newspaper advertisements are: • Display advertisements • Classified Display • Preprinted inserts Advantages of Newspaper advertising • Market penetration • Geographical selectivity • Response Timings • Creative flexibility • Audience interest Limitations of Newspaper advertising • Reproduction constraints • Limited targeting capability • Short life span • Clutter 2) Advertising in magazines Three broad audiences they serve are: • Consumer • Business • Farm Advantages of advertising in magazines • Ge
