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What is ad optimization and how does it work?

April 26, 2017AD optimization

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What is ad optimization and how does it work?

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You optimize your ads to obtain the best keyword and ad performance that is possible. To increase your conversion rate, you might try different versions of the headline and the ad text or different keyword combinations. Your adCenter reports show conversion rates, and you can use this information to improve your ad. The process of selecting the best version of your ad is known as optimization.