What Is Actually Needed to Market a DPO Effectively?
DSI and its partners can develop and implement a comprehensive marketing program to provide DSI clients with an optimal, least-cost approach to prepare and complete a direct public offering. Our program covers the following elements: Promotion and Advertising. There are both Federal and State rules and regulations that govern how you can promote your offering. There are specific rules regarding what may or may not be said or done through any medium, including the Internet. On-line Marketing Assessment. Short-term and long-term strategies need to be developed relative to the company’s DPO marketing plan and its relationship with the overall growth strategy. Target audiences need to be identified, located and their level of appropriateness measured against the company’s goals. A Common Mistake about Web Presence. Obviously, a well organized web site is necessary to market your company and DPO on the Internet. However, a web site alone is a passive medium. An organized, pro-active marketi
