What Is a Window Dresser?
A window dresser, or visual merchandiser, displays products in store windows. Visual merchandising in windows is an important marketing strategy as interesting window displays can catch the attention of passers by. Once their attention is caught by a product displayed in the window, these potential customers are more likely to enter the store to take a look around than to pass by it. A window dresser usually has an art or design education as well as marketing training.
