What is a White Label Product?
White labeling is a manufacturing strategy adopted in large numbers several decades ago, primarily by grocery stores, and then quickly followed by other retailers. In order to establish brand loyalty, grocery stores in particular would commission other manufacturers to create products for them. These would then be labeled with the store’s label, rather than that of the initial manufacturer. Since you could only get the store brand items at that particular store, the hope was to inspire customers to maintain loyalty to a particular store or company.
