What is a vertically integrated media company and what is a horizontally integrated media company?
Vertically integrated companies are those that own the hole or most of the chain of production of the good or service they are selling. In the media industry, imagine a newspaper that not only owns the plant where they make the paper, but also owns the paper company, the ink company, the distribution truck company. Horizontally integrated companies are those that set up and own different companies that produce and sell similar goods or services. In other words, they own companies that make different products inside the same industry. In the media industry, think of a company that controls a TV channel, a magazine, a newspaper, a radio station. Hope this helps you. Take care.
