What is a value management approach to strategy?
We believe that the goal of strategy should be to achieve a sustainable value-adding advantage. A company enjoys a value-adding advantage when its products or services are judged by a targeted group of customers to offer superior value (a combination of performance and price) compared with the customers available alternatives. The strategy component of our process is designed to identify the most promising pathways to creating superior value, which in turn, will lead to sustained, profitable growth.
