What is a UNIT PUBLICIST?
A unit publicist is a communications expert who handles all aspects of publicity during the production phase of a television series or film. By working collaboratively and unobtrusively with the production team, the unit publicist researches and writes all press materials, works closely with the unit photographer, edits and captions photography, manages the EPK, coordinates all on-set media interviews, and pitches relevant long-lead publications for stories to be held until the premiere.