What is a unique selling proposition?
Your USP is the proprietary information that sets your product or service apart from your competition; it is critical to your discussion of your products. Your positioning, however, is based on the niche your product or service fills. It is your identity in the marketplace: how you want the market and your competitors to perceive your product or service. Your positioning is based on the perceived needs you fill. When creating your positioning statement, think in terms of extremes — the “most,” the “best,” the “fastest,” the “cheapest,” the “only,” etc.
