What is a “Unique Selling Proposition?
A Unique Selling Proposition is some feature or benefit of your product or service that customers and prospective customers can associate with your business. A Unique Selling Proposition distinguishes you from your competitors, and is yours alone. What’s a “noting score?” A newspaper term that refers to how many people “notice” a print ad. Did you know only twenty three percent of people even notice a one-eighth-page ad? And the “noting” difference between a full page and three-quarter-page ad is only four percent!* If you have to use print, here’s a great strategy for substantially improving your ads noting score. Just advertise that day on radio and tell your targeted customers to look for your ad in today’s paper.
