What is a typical response rate for an online survey?
ANSWER – The response rate for an online survey can be low or high… just like mail surveys. If the potential respondents are motivated, you will receive a high response (we saw an 87% response rate in one survey). We’ve also seen response rates near 2%. The degree to which you can motivate potential respondents will determine your response rate. Sending a postcard via the postal service with the url to the survey has consistently produced response rates of less than 5%. Sending e-mail invitations to participate seems to work best. Incentives (a drawing for a prize or access to a free report, etc.) always increases response rate. Response rates are also highly affected by the length of the survey. Short surveys almost always have higher completion rates that long surveys. On surveys exceeding a couple of pages (with multiple questions per page), we have seen a 6% to 10% dropout rate for each additional page of questions. The bottom line is that you need to keep your online survey shor
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- What is a typical response rate for an online survey?
