What is a telemarketing campaign likely to cost?
An agency will charge from 90p to £1.30 a call depending on the number of questions to be asked. A one-off set up charge, of perhaps £250, is to be expected. This will cover agreeing the script and reporting back with a complete listing of numbers called and the response – even if it was ‘get lost’. The cost of telemarketing will depend entirely on the scale of the campaign. Once you know what you are doing, you can calculate the cost based on the number of staff employed and the telephone costs. You also need to allow for the costs of setting up the operation (eg recruitment and developing a sales ‘script’). Costs will be offset by the savings you make on other aspects of the sales process eg travelling time, travelling expenses, fewer dead-end leads, etc. You can also improve the likelihood of good value by asking the telesales provider to price your arrangement according to results rather than according to the time it takes.
