What is a Style Guide?
dotMobi, the company behind the .mobi domain, publishes style guides known as the dotMobi Switch On!™ Guides to ensure that the user experience of the web on a mobile device is as good as possible. Switch On! Guides act as a guide and reference for domain holders (registrants) when building the content and services associated with their domain. Switch On! Guides are composed of mandatory rules, highly recommended best practices and optional best practices. Compliance with mandatory rules is one of the terms and conditions of using a .mobi domain. Switch On! Guides will be published for a range of domain services types, starting with the Web Developers Guide, which covers web browsing interaction. Go to dotMobi Switch On! Guides for more information.