What is a Strategic Marketing Plan?
2. How can I develop a Marketing Plan? 3. How can I control the implantation and development of a Marketing Plan? • Objectives • To know the most important aspects of the Marketing Plan. • To know the different sections a Marketing Plan is composed of. • To identify the control systems of the Marketing Plan. • Sections 1. Introduction. 2. Forecast and Objectives. 3. Stages of the Marketing Plan. 4. Difficulties. 5. Summary. • Introduction A Marketing Plan is a management tool that determines which steps to follow, the methodologies and times to reach certain objectives. Thus, a Marketing Plan is part of the Strategic Planning of a company. We cannot forget that it should not be an isolated activity; on the other hand, it has to be perfectly linked to the rest of the company departments (Finance, Production, Quality, Personnel, etc.). 2. Forecast and Objectives 2.1 Forecast We can say this section is already a part of the Marketing Plan. It consists in answering the following question:
