What is a Soft Launch?
A soft launch is a type of release for hardware, software, and websites where the product is released incrementally with little fanfare, initially to a limited audience. Many companies like to use a soft launch to test the viability of a product. A soft launch is also useful because it allows companies to fine tune a product before making a big marketing push. Soft launches are especially common with websites, to which new features can easily be introduced. When making a soft launch, a company releases a product with little or no marketing. In the case of a website launch, many companies release redesigns in a soft launch format. This allows them to test the response to the new site from existing customers before attempting to expand their customer base. When introducing a new website or concept, a soft launch is a popular option as well. A soft launch can be a valuable tool for a website, as a design which users dislike can be quietly retired. Changes can also be made to increase the
