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What is a sneak preview?

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What is a sneak preview?

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Occasionally, a movie studio wants to get the public talking about an upcoming film. One way they do this is by releasing the film to a limited number of locations, aproximately one week before its national release. UPAC Cinema usually manages to acquire one or two of these sneak previews each year. Because the film studio gives us these “sneaks” to increase their own advertising, there is no cost for admission. A sneak preview is shown only once, generally on a Tuesday or Thursday evening. The film studio requires UPAC Cinema to hand out passes for the week prior to the film. They can generally be obtained in the Union’s Admin office. It is very important to note that a pass does not guarantee admission to the film. To ensure that we have a full house, we are required to give out many more passes than the theatre can accomodate. For this reason, the passes have the phrase “First Come First Served” printed on them. When you show up to the theatre, you can exchange your pass for an admi

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